@font-face{font-family:Inter;src:url('/assets/inter.woff2') format('woff2');font-weight:100 900;font-display:swap}
:root{--red:#A61C00;--cream:#F4ECE6;--sand:#C9B79E;--ink:#111;--body:#2B2B2B;--muted:#6B6B6B;--line:rgba(166,28,0,.19)}
*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:24px}body{margin:0;background:#fff;color:var(--ink);font-family:Inter,Arial,sans-serif;-webkit-font-smoothing:antialiased}a{color:inherit;text-underline-offset:5px}button,input{font:inherit}button{cursor:pointer}img{display:block;max-width:100%;height:auto}p{text-wrap:pretty;color:var(--body);font-size:16px;line-height:1.75;margin:20px 0}h1,h2,h3{font-weight:800;letter-spacing:-.035em;line-height:1.12;margin:0;text-wrap:balance}h2{font-size:clamp(30px,3.8vw,46px)}h2 span,.hero .role-name{color:var(--red)}h3{font-size:24px;line-height:1.2}.shell{max-width:1180px;padding-inline:40px;margin-inline:auto}.section{padding-block:88px}.cream{background:var(--cream)}.eyebrow{font-size:10px;letter-spacing:.13em;font-weight:650;color:var(--muted);line-height:1.5;margin:0 0 21px}.header{min-height:103px;display:flex;align-items:center;justify-content:space-between;gap:25px}.brand{display:flex;align-items:center;gap:12px;text-decoration:none;font-size:15px;font-weight:750}.brand-square{flex-shrink:0;width:25px;height:25px;background:var(--red);transition:transform .3s}.brand:hover .brand-square{transform:rotate(90deg)}.brand small{display:block;font-size:10px;color:var(--muted);font-weight:400;margin-top:5px}.header nav{display:flex;gap:29px}.header nav a{font-size:10px;letter-spacing:.12em;text-transform:uppercase;text-decoration:none;font-weight:600}.header nav a:hover{color:var(--red)}.button{display:inline-flex;align-items:center;gap:28px;background:var(--red);border-radius:40px;color:#fff;font-size:13px;font-weight:600;text-decoration:none;padding:16px 27px;min-height:50px;transition:background .2s,transform .2s}.button:hover{background:#821600;transform:translateY(-2px)}.button span,.text-link span{display:inline-block;transition:transform .2s}.button:hover span,.text-link:hover span{transform:translate(3px,-3px)}.small-button{font-size:11px;padding:13px 20px;min-height:43px;gap:20px}.hero{padding-top:68px;text-align:center}.hero h1{font-size:clamp(30px,3.8vw,44px);letter-spacing:-.03em;line-height:1.15}.hero-question,.hero-greeting{display:block;color:var(--ink)}.hero>p{max-width:850px;margin:29px auto 0;font-size:15px;line-height:1.8}.hero>p+p{margin-top:16px}.growth{position:relative;margin:54px 0 0;text-align:left;border:1px solid var(--line);border-radius:5px;background:white;padding:28px 30px 17px;isolation:isolate}.growth:before{content:'';position:absolute;inset:17px 30px -17px -14px;background:#E6DACE;border-radius:5px;z-index:-2}.growth:after{content:'';position:absolute;inset:0;background:white;border-radius:5px;z-index:-1}.growth figcaption{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:start;gap:20px}.growth .eyebrow{font-size:10px}.growth figcaption p{display:flex;flex-wrap:wrap;align-items:baseline;gap:4px 7px;font-size:12px;color:var(--muted);margin:9px 0 10px}.growth strong{font-size:25px;color:var(--ink);letter-spacing:-.04em}.chart-date{white-space:nowrap;margin-left:7px;padding-left:14px;border-left:1px solid var(--line)}.chart-toggle{flex-shrink:0;display:flex;gap:3px;border:1px solid var(--line);padding:3px;border-radius:30px}.chart-toggle button{border:0;background:none;color:var(--muted);border-radius:25px;font-size:10px;padding:9px 15px}.chart-toggle button[aria-pressed=true]{background:var(--cream);color:var(--red)}#growth-svg{display:block;width:100%;height:auto;overflow:visible}.grid path{stroke:var(--line);stroke-width:1;fill:none}.axis{fill:var(--muted);font-size:12px}#chart-line{stroke:var(--red);stroke-width:3;stroke-linejoin:round;stroke-linecap:round;fill:none}#chart-cursor{stroke:var(--sand);stroke-dasharray:4 5;stroke-width:1}#chart-dot{fill:var(--red);stroke:#fff;stroke-width:3}.chart-bottom{display:flex;flex-wrap:wrap;align-items:center;gap:18px;margin:10px 0}.chart-bottom label{font-size:10px;white-space:nowrap;color:var(--muted)}.chart-bottom input{width:135px;accent-color:var(--red);height:24px;cursor:ew-resize}.quiet-link{background:none;border:0;font-size:10px;text-decoration:underline;text-underline-offset:4px;color:var(--muted);margin-left:auto;padding:10px 0}.chart-note{font-size:9px!important;color:var(--muted);margin:11px 0 0;line-height:1.6}.results{display:grid;grid-template-columns:repeat(3,1fr);margin:76px 0 64px;gap:20px}.results>div+div{border-left:1px solid var(--line)}.results strong{display:block;font-size:53px;color:var(--red);line-height:1;letter-spacing:-.04em}.results span{display:block;font-size:11px;font-weight:650;text-transform:uppercase;letter-spacing:.08em;margin-top:16px}.results p{font-size:11px;color:var(--muted);margin:8px 0 0}.intro-grid{display:grid;grid-template-columns:.8fr 1.2fr;align-items:center;gap:74px}.portrait img{width:100%;aspect-ratio:1/1.2;object-fit:cover;object-position:center 40%;border-radius:3px}.intro-grid p:not(.eyebrow){font-size:15px}.intro-grid h2{font-size:clamp(30px,3.4vw,40px)}.text-link{font-size:13px;font-weight:650;text-decoration:underline;text-decoration-color:var(--sand);text-underline-offset:6px}.text-link:hover{color:var(--red)}.text-link span{margin-left:8px}.section-heading{max-width:760px;margin-bottom:38px}.section-heading p:not(.eyebrow){max-width:700px}.comparison{margin:0}.compare-stage{position:relative;height:450px;border:1px solid var(--line);overflow:hidden;border-radius:4px}.compare-stage>img,.compare-before img{width:100%;height:100%;object-fit:cover;object-position:top;max-width:none}.compare-before{position:absolute;inset:0;clip-path:inset(0 calc(100% - var(--split)) 0 0)}.compare-label{position:absolute;top:17px;padding:6px 12px;background:white;color:var(--ink);font-size:10px;border-radius:20px;box-shadow:0 1px 6px #0001;pointer-events:none}.old-label{left:17px}.new-label{right:17px}.compare-divider{position:absolute;top:0;bottom:0;left:var(--split);width:2px;background:var(--red);pointer-events:none}.compare-divider b{position:absolute;top:50%;left:1px;transform:translate(-50%,-50%);display:grid;place-items:center;background:var(--red);color:white;border:3px solid #fff;width:43px;height:43px;border-radius:50%;font-size:20px}.compare-stage input{position:absolute;inset:0;width:100%;height:100%;margin:0;opacity:0;cursor:ew-resize;touch-action:pan-y}.compare-stage:focus-within{outline:3px solid var(--red);outline-offset:5px}.comparison figcaption{display:flex;justify-content:space-between;gap:20px;align-items:center;margin-top:16px}.comparison figcaption>span,.work-credit{font-size:11px;color:var(--muted)}.work-credit{margin:14px 0 0}.writing-grid{display:grid;grid-template-columns:1fr 1fr;gap:60px;margin-top:74px}.writing-sample{display:grid;grid-template-columns:130px minmax(0,1fr);gap:26px;align-items:start}.writing-sample h3{font-size:23px}.writing-sample .eyebrow{font-size:9px;margin-bottom:15px}.writing-sample p:not(.eyebrow){font-size:13px;line-height:1.75;margin:15px 0 19px}.sample-cover{position:relative;border:0;padding:0;background:none;transition:transform .25s;cursor:zoom-in}.sample-cover img{width:130px;height:auto;object-fit:contain;object-position:top;box-shadow:5px 6px 0 #e6dace}.sample-cover>span{position:absolute;bottom:5px;right:5px;border-radius:50%;background:white;width:24px;height:24px;display:grid;place-items:center;font-size:13px;color:var(--red)}.sample-cover:hover{transform:translateY(-4px)}.newsletter-mark{height:175px;background:var(--cream);padding:16px 12px;box-shadow:5px 6px 0 #e6dace;color:var(--red)}.newsletter-mark>span{font-weight:800;font-size:21px;line-height:1;letter-spacing:-.05em}.newsletter-mark>div{height:2px;background:var(--sand);margin-top:12px}.newsletter-mark>div:nth-of-type(2){width:85%;margin-top:6px}.newsletter-mark>div:nth-of-type(3){width:65%;margin-top:6px}.newsletter-mark small{display:block;color:var(--muted);font-size:7px;line-height:1.5;margin-top:16px}.fit-list{border-top:1px solid var(--line)}.fit-row{border-bottom:1px solid var(--line)}.fit-row summary{list-style:none;cursor:pointer;display:grid;grid-template-columns:.8fr 1.2fr 20px;gap:35px;align-items:start;padding:27px 0}.fit-row summary::-webkit-details-marker{display:none}.fit-row h3{font-size:19px;letter-spacing:-.025em;line-height:1.3}.fit-row summary p{font-size:14px;line-height:1.65;margin:0}.expand{font-size:22px;color:var(--red);transition:transform .2s}.fit-row[open] .expand{transform:rotate(45deg)}.fit-row summary:hover h3{color:var(--red)}.fit-detail{padding:0 55px 24px calc(40% - 1px)}.fit-detail p{font-size:13px;margin:0}.fit-note{font-size:13px;color:var(--muted);max-width:650px;margin:25px 0 0}.community{max-width:890px;text-align:center;padding-bottom:30px}.community p:not(.eyebrow){max-width:710px;margin:22px auto 0;font-size:15px}.closing{text-align:center;padding-top:82px;padding-bottom:70px}.closing h2{font-size:clamp(34px,4.7vw,58px)}.closing p{font-size:14px;line-height:1.8;margin:29px auto}.closing-actions{display:flex;flex-wrap:wrap;gap:28px;justify-content:center;align-items:center}.email{overflow-wrap:anywhere;display:inline-block;margin-top:27px;font-size:11px;color:var(--muted);text-decoration:none}.footer{display:flex;justify-content:space-between;gap:20px;padding-block:25px;border-top:1px solid var(--line);color:var(--muted);font-size:10px}.footer a{text-decoration:none}.footer>span:last-child{font-size:9px}.skip{position:fixed;top:-100px;left:15px;background:white;padding:15px;z-index:20}.skip:focus{top:10px}a:focus-visible,button:focus-visible,input:focus-visible,summary:focus-visible{outline:3px solid var(--red);outline-offset:5px}.lightbox{max-width:95vw;max-height:94vh;border:0;padding:53px 18px 18px;background:#fff;border-radius:4px}.lightbox::backdrop{background:#111d}.lightbox img{max-width:88vw;max-height:78vh;object-fit:contain}.close-dialog{position:absolute;right:18px;top:12px;border:1px solid var(--line);border-radius:25px;padding:8px 15px;background:white;color:var(--ink);font-size:12px}@media(max-width:900px){.header nav{gap:16px}.shell{padding-inline:28px}.intro-grid{gap:38px}.writing-grid{grid-template-columns:1fr;gap:36px}.writing-sample{grid-template-columns:130px minmax(0,1fr);gap:26px}.sample-cover img{width:95px;height:auto}.newsletter-mark{height:140px;padding:12px 9px}.newsletter-mark>span{font-size:17px}.newsletter-mark small{font-size:6px;margin-top:10px}.compare-stage{height:360px}.section{padding-block:70px}.fit-row summary{gap:22px}}
@media(max-width:600px){.shell{padding-inline:23px}.header{min-height:87px;gap:14px}.header nav{display:none}.brand{font-size:13px;gap:9px}.brand small{font-size:8px;max-width:175px;line-height:1.4}.brand-square{width:22px;height:22px;flex-shrink:0}.small-button{font-size:10px;padding:11px 14px;gap:12px;white-space:nowrap}.hero{padding-top:38px}.hero h1{font-size:30px;line-height:1.2}.hero>p{font-size:13px;line-height:1.8;margin-top:23px}.growth{padding:19px 15px 14px;margin-top:35px}.growth:before{inset:11px 15px -11px -9px}.growth figcaption{gap:10px;flex-wrap:wrap}.growth .eyebrow{font-size:8px}.growth figcaption p{font-size:10px;margin:6px 0 0}.growth strong{font-size:23px}.chart-date{flex-basis:100%;margin-left:0;padding-left:0;border-left:0}.chart-toggle{margin-left:auto;margin-bottom:7px}.chart-toggle button{font-size:9px;padding:7px 13px}#growth-svg{min-height:140px}.axis{font-size:16px}.chart-bottom{flex-wrap:wrap;gap:4px 12px;margin-top:3px}.chart-bottom label{font-size:9px}.chart-bottom input{width:105px}.quiet-link{font-size:9px}.chart-note{font-size:8px!important}.results{margin:49px 0 40px;gap:12px}.results strong{font-size:36px}.results span{font-size:8px;letter-spacing:.04em;line-height:1.6;margin-top:13px}.results p{font-size:9px;line-height:1.6}.results>div+div{padding-left:9px}.section{padding-block:53px}.intro-grid{grid-template-columns:1fr;gap:32px}.portrait{max-width:280px;margin:auto}.portrait img{aspect-ratio:1.1}.intro-grid h2{font-size:32px}.intro-grid p:not(.eyebrow){font-size:14px}.eyebrow{font-size:9px;margin-bottom:17px}.section-heading h2{font-size:34px}.section-heading p:not(.eyebrow){font-size:14px}.compare-stage{height:270px}.compare-stage>img,.compare-before img{object-fit:cover;object-position:top left}.comparison figcaption{gap:15px}.comparison figcaption>span{font-size:9px;max-width:155px}.comparison .text-link{font-size:11px}.work-credit{font-size:10px;line-height:1.7}.writing-grid{grid-template-columns:1fr;gap:39px;margin-top:43px}.writing-sample{grid-template-columns:95px minmax(0,1fr);gap:23px}.writing-sample h3{font-size:23px}.writing-sample p:not(.eyebrow){font-size:13px}.fit-row summary{grid-template-columns:1fr 20px;gap:10px;padding:23px 0}.fit-row summary p{grid-column:1;grid-row:2;font-size:13px}.expand{grid-column:2;grid-row:1}.fit-row h3{font-size:20px}.fit-detail{padding:0 25px 24px 0}.fit-note{font-size:12px}.community h2{font-size:34px}.community p:not(.eyebrow){font-size:14px}.community{padding-bottom:0}.closing h2{font-size:35px}.closing p{font-size:13px}.footer{flex-wrap:wrap;font-size:9px}.footer>span:last-child{flex-basis:100%;font-size:8px}.lightbox{padding-inline:10px}.lightbox img{max-width:85vw}}

/* Keep natural sentence wrapping and readable columns at intermediate widths. */
.hero h1{max-width:1040px;margin-inline:auto}
.hero-question{max-width:23em;margin-inline:auto}
.hero .role-name{display:inline-block;max-width:100%;text-wrap:balance}
.hero-greeting{margin-top:.12em}
.intro-grid>*,.writing-sample>*,.fit-row summary>*,.results>div{min-width:0}
.section-heading h2{max-width:19ch}
.section-heading h2 span,.intro-grid h2 span{display:inline-block;max-width:100%}
.intro-grid h2{max-width:24ch}
.community h2{max-width:22ch;margin-inline:auto}
.closing h2{max-width:25ch;margin-inline:auto}
.closing p{max-width:65ch}
.results span{text-wrap:balance;line-height:1.6}
.button{flex-shrink:0;white-space:nowrap}
.comparison figcaption{flex-wrap:wrap}
@media(max-width:760px){
 .header nav{display:none}
 .intro-grid{grid-template-columns:1fr;gap:32px}
 .portrait{max-width:280px;margin-inline:auto}
 .portrait img{aspect-ratio:1.1}
 .intro-grid h2{max-width:24ch}
}
@media(max-width:480px){
 .writing-sample{grid-template-columns:1fr;gap:23px}
 .sample-cover,.newsletter-mark{width:110px}
 .sample-cover img{width:110px}
 .newsletter-mark{height:145px}
 .writing-sample h3{max-width:24ch}
 .results{gap:8px}
 .results strong{font-size:clamp(27px,8vw,36px)}
 .hero h1{font-size:clamp(27px,7.7vw,30px)}
 .hero-greeting{margin-top:.3em}
 .closing-actions{gap:20px}
}


/* Restrained motion: preserve the composition and give each interaction a response. */
:root{--motion-ease:cubic-bezier(.22,1,.36,1)}
.motion-enabled body::before{content:"";position:fixed;inset:0 0 auto;height:2px;background:var(--red);transform:scaleX(var(--reading-progress,0));transform-origin:left;pointer-events:none;z-index:40}
.header nav a{position:relative;padding-block:8px}
.header nav a::after{content:"";position:absolute;bottom:1px;left:0;width:100%;height:1px;background:var(--red);transform:scaleX(0);transform-origin:right;transition:transform .32s var(--motion-ease)}
.header nav a:hover::after,.header nav a:focus-visible::after{transform:scaleX(1);transform-origin:left}
.button{transition:background .25s,transform .35s var(--motion-ease),box-shadow .35s var(--motion-ease)}
.button:hover,.button:focus-visible{box-shadow:0 7px 18px rgb(166 28 0 / .14)}
.button:active{transform:translateY(0) scale(.98);box-shadow:none}
.text-link{transition:color .2s,text-decoration-color .25s;text-decoration-thickness:1px}
.text-link:hover,.text-link:focus-visible{ text-decoration-color:var(--red)}
.button span,.text-link span{transition:transform .35s var(--motion-ease)}
.quiet-link{transition:color .2s,text-decoration-color .2s}
.quiet-link:hover,.quiet-link:focus-visible{color:var(--red)}
.growth::before{transition:transform .5s var(--motion-ease)}
.growth:focus-within::before{transform:translate(-3px,3px)}
.chart-toggle{position:relative;isolation:isolate;display:grid;grid-template-columns:1fr 1fr;gap:0}
.chart-toggle::before{content:"";position:absolute;z-index:-1;top:3px;bottom:3px;left:3px;width:calc((100% - 6px)/2);border-radius:25px;background:var(--cream);transform:translateX(0);transition:transform .4s var(--motion-ease)}
.chart-toggle[data-metric="keywords"]::before{transform:translateX(100%)}
.chart-toggle button{transition:color .2s}
.chart-toggle button[aria-pressed=true]{background:transparent}
#chart-value{display:inline-block;font-variant-numeric:tabular-nums}
#chart-line,#chart-area{transition:d .5s var(--motion-ease)}
#chart-dot{transition:cx .22s var(--motion-ease),cy .22s var(--motion-ease),r .2s}
#chart-cursor{transition:x1 .22s var(--motion-ease),x2 .22s var(--motion-ease)}
.growth:focus-within #chart-dot{r:7.5px}
.portrait{overflow:hidden;border-radius:3px}
.motion-enabled .portrait img{transform:scale(1.04);translate:0 var(--portrait-offset,0px)}
.compare-divider b{transition:scale .3s var(--motion-ease),box-shadow .3s}
.compare-stage:focus-within .compare-divider b{scale:1.1;box-shadow:0 3px 18px rgb(166 28 0 / .2)}
.compare-label{transition:box-shadow .3s,background .3s}
.fit-row summary h3{transition:color .25s}
.expand{transform-origin:center;line-height:1;text-align:center;transition:transform .35s var(--motion-ease),color .25s}
.fit-row[open] h3{color:var(--red)}
.sample-cover img{transition:box-shadow .35s var(--motion-ease)}
.sample-cover:hover img,.sample-cover:focus-visible img{box-shadow:8px 10px 0 #e6dace}
.sample-cover>span{transition:transform .3s var(--motion-ease)}
.sample-cover:hover>span{transform:rotate(8deg)}
@media(hover:hover) and (pointer:fine){
 .growth:hover::before{transform:translate(-3px,3px)}
 .compare-stage:hover .compare-divider b{scale:1.1;box-shadow:0 3px 18px rgb(166 28 0 / .2)}
 .compare-stage:hover .compare-label{box-shadow:0 2px 10px #0002}
}

@media(max-width:760px),(hover:none),(pointer:coarse){.motion-enabled .portrait img{transform:none;translate:none}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{animation:none!important;transition:none!important}}

@media(prefers-reduced-motion:reduce){.portrait img{transform:none!important;translate:none!important}.motion-enabled body::before{display:none}.button:active{transform:none}.compare-divider b{scale:1!important}}